About Us - Our Story

Our Story

We're here to redefine what it means to be cool. Because let’s face it: the old image of rebellion, rock stars and Hollywood A-Listers partying themselves into oblivion, is just another tired and rather boring cliché. That’s not rebellion. That’s just a bunch of sheep following the herd.

Real rebellion is choosing to be your true self in a world that’s constantly nudging you to fit in. Not an easy task. Our founder, James Marshall, has been on this journey for a long time. You’ll see it in his artwork, where the Rebel Dot always does its own thing, and also in his TV shows, where he highlights the people who sacrifice everything for their goals and dreams.

And here, through The Rebel Dot Store, we bring that same spirit into what you wear. We craft high-quality products that remind you daily to embrace your true imperfect self. It’s not always an easy path, but it’s the one that’s worth walking.

Why Choose Us

Every piece is made on demand using organic materials and eco-friendly inks, allowing us to reduce waste by up to 60% and cut our carbon footprint in half compared to traditional fashion methods.

When you buy a Rebel Dot item, you’re not just making a statement about your style and intentions, you’re joining a movement toward a more sustainable future. No sweat shops here. We're guilt free, fun and fashion forward.

Be a rebel, be yourself!